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🦔Microsoft filed a patent for in-game advertising triggered by boss fights, loading screens, and cutscenes. Players would watch an ad to earn a block of ad-free play time called a "credit." The system would track when and where to insert ads based on gameplay activity. This is for full-price PC and console games, not free mobile apps. My Take Microsoft wants to show you an ad before the boss fight. And they call it a reward system where you "earn" ad-free time. You already earned ad-free time. You paid $70 for it. Microsoft is one of the most profitable companies on earth. They're not doing this because they need the money. They filed this patent because they looked at what Amazon and Disney did with paid streaming and figured the same playbook works on games. It probably does. Most people won't quit over one ad the same way most people didn't cancel Disney+ over one ad. Each change is small enough on its own. Add them up over five years and you won't recognize the product you paid for. Hedgie🤗
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